America’s Mood Map


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(Photo credit: RichardStep.com)


By Jeffrey Kluger and Chris Wilson – For a country that features the word United so prominently in its name, the U.S. is a pretty fractious place. We splinter along fault lines of income, education, religion, race, hyphenated origin, age and politics. Then too there’s temperament. We’re coarse or courtly, traditionalist or rebel, amped up or laid-back. And it’s no secret that a lot of that seems to be determined by — or at least associated with — where we live.

Using personality test data from over one million people, researchers have identified three distinct personality regions in the country. Here, each state is colored by the region it belongs to and shaded according to how strongly its personality matches that profile. more> http://tinyurl.com/p45p48t

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