Don’t Call Me A ‘Customer’!


By Steve Denning – But ‘customer’ is a problem: …

This recalls Chris Brogan’s rant in reaction to a newsletter from Jeff Bezos at Amazon [AMZN], “A Customer Is A Dirty Word.”

I am not a customer. I am not a user. I might be a client. I might be a member. I may even be a loyalist. But don’t call me a customer. “Customer” is a dirty word.

Maybe we need a new word? more> http://tinyurl.com/bychv7c

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