Golf’s Masters Facing Male-Only Dilemma With New IBM CEO


By Beth Jinks and Michael Buteau – Will International Business Machines Corp. (IBM)’s Ginni Rometty be able to wear a green jacket at the Masters Tournament?

As Augusta National Golf Club prepares to host the competition next week, it faces a quandary: The club hasn’t admitted a woman as a member since its founding eight decades ago, yet it has historically invited the chief executive officer of IBM, one of three Masters sponsors. Since the company named Rometty to the post this year, Augusta will have to break tradition either way.

IBM holds a rarefied position at the Augusta, Georgia, course. The company has a hospitality cabin near the 10th hole, beside co-sponsors Exxon Mobil Corp. (XOM) and AT&T Inc. (T) The companies’ male CEOs have been able to don the club’s signature green member blazers while hosting clients. Non-members, who don’t wear the jackets, must be accompanied by a member to visit the course or play a round. more> http://is.gd/yG00MR

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