Goodbye Information Economy, Hello Feedback Economy


By Alistair Croll – Military strategist John Boyd spent a lot of time understanding how to win battles. Building on his experience as a fighter pilot, he broke down the process of observing and reacting into something called an Observe, Orient, Decide, and Act (OODA) loop.

We’re drowning in data. Bits are faster than atoms. Our jungle-surplus wetware can’t keep up. In a society where every person, tethered to their smartphone, is both a sensor and an end node, we need better ways to observe and orient, whether we’re at home or at work, solving the world’s problems or planning a play date. And we need to be constantly deciding, acting, and experimenting, feeding what we learn back into future behavior.

We’re entering a feedback economy. more> http://is.gd/prKQVX

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